Thursday, November 29, 2012

Getting Their Feet in the Door

For the last two years, we have teamed up with a local gluten free baking company for a little win-win situation. The president of the company bakes gluten free pies for the holidays, and, prior to our current set up, would drive the pies around and meet people in business parking lots to deliver their pies. As one customer said to me, "It was a little like a drug deal," which I thought was kinda funny, but our baker friend probably will not.

In any case, we came up with the idea of making Wishing Well the pick-up spot so that our gluten-free baker only had to make one stop to drop off her pies. Her customers could then pick up the pies at their convenience in a retail environment. Now, this may seem like a great deal for our baker friend and her gluten-free pie lovers, but how does it benefit Wishing Well? Aside from the obvious (it gets people in the shop), it gets the RIGHT people in the shop so that they can discover that we have a fantastic selection of gluten free gourmet treats. Our offerings go beyond the staples/essentials you'll find in the grocery stores, and into the realm of gifty, gluten free yummies that your gluten free-friends and family will love to receive.

We also have unique gluten free ingredients to help inspire you to whip up gourmet foods for your holiday table and WOW your gluten-free guest(s). Check out our Facebook page for recipes and tips.